Wolff Olins’s CEO Karl Heiselman shares some knowledge.

Wolff Olins’s CEO Karl Heiselman shares how changes in culture and society are forcing both companies and consumers to think and act differently. Based on new research from Wolff Olins, he explores the characteristics that are going to matter most for companies and organizations to thrive in the future, and how design is more critical than ever for brands to win the hearts and minds of consumers.

Catch The Flash - Nike Digital/Real Campaign

Jung von Matt Neckar and Nike Running, along with Stuttgart/GER, created a live chase with an online component. "Catch the Flash" asked Viennese residents to participate in a chase through dark alleys of Vienna. Participants had to chase 50 real runners wearing reflective Nike jackets. The runners were equipped with a GPS app so the chasers could track them online while trying to find them. The aim was to catch the runners using a camera flash which made the jackets shine to reveal the number printed on the back.